Abstract: With the development of the mobile internet and the wide application of the new media technology, the development of the hospital official network construction is challenging. The multi-dimensional new media layout of the official network, the APP and the WeChat public number is widely used in the domestic large public stand hospital, thus the research on the development of the single-angle development by the construction of the hospital official network is not suitable. What is badly needed is the comprehensively evaluation of the development trend and the characteristics of the new media to solve the problem of directionality of the construction of a hospital official network. This paper analyses the confusions and proposed solutions in the construction process by taking the construction of the official network of Peking Union Medical College Hospital (PUMCH) as an example, and provides a reference for designing the framework of a hospital official network and optimizing the function of a hospital website.

Key words: Hospital website, APP, WeChat