Abstract: Improving communication skills is an important approach to deal with complicated physician-patient relationships in China. For the fast development of new media, the recent years saw a profound reform of physician-patient communication in pattern and content. Traditional interview-based communication model can hardly satisfy the needs of reforming communication. A summarized analysis of how communication practice can cope with reformed physician-patient relationships is warranted for healthcare professionals.

Key words: physician-patient relationship, medical communication, new media, medical education